Paper Style Matters When Printing Flyers
When it comes to a flyer, its value is measured by more than just its design. Did you know that the paper the flyer is printed on is just as important? Whether you have plans to print flyers to promote your local business, a community event, or something else, learn why choosing the right paper is so important.
Durability
The primary purpose of a flyer is to inform. Paper of low weight or otherwise poor quality will fail at this function because the document will simply not last. If you pass out flyers a week or more before the event, if the quality of the paper is not suitable, the person is less likely to be able to get the information from it they need.
Audience
When selecting paper for flyer printing, it is also helpful to consider your audience. For example, flyers you pass out in an office building would need to be different from flyers passed out on the street. In an office building, a standard 8.5 x 11 paper style would be suitable, but it would be more convenient for someone walking down the street to pass them a piece of paper half this size.
Brand Image
Consider the image of the brand you are promoting. Consider a flyer for a luxury concierge service, for example. This type of business would want to portray itself as a brand of affluence. Traditional paper would not convey this message. For this brand, a high gloss paper would be more in line with the image they want to send to potential clients. Every business should think about how they want their business to be portrayed when making a paper selection.
Help With This Selection
The fact that the paper selected to print flyers is so important sometimes comes as a surprise. As a result, some people do not know where to begin when it comes to the selection process. However, fortunately, this is not a task you have to complete on your own. If you work with a flyer printing service, they can help you select the right paper for your project. From the size of the paper to the type of paper, they can help you make all the right selections to maximize the effectiveness of your flyers.
As you plan your flyer for your next event or business, make sure you keep the paper-style options in mind so that you can make the right selection. For more information, contact a company like Debbie's Copy Shop.
