Marketing Your Small Business Through Custom Printing
If you're the new owner of a small business who's trying to get the word out, your local custom printing services could be your new best friend. Having your company's contact information, logo, picture and more custom printed onto everyday items helps get your information to the masses, especially when you use them as giveaways at trade shows and hometown events. If you're new to the world of marketing through custom printing, consider utilizing these strategies to land new customers:
Run a Giveaway Promotion
Maybe the first 100 customers through the door on your grand-opening day win a free coffee mug emblazoned with your company logo and a QR code that points back to your Internet landing page. When your customer scans the code with a mobile phone, your website pops up. Who doesn't use a coffee mug nearly everyday of their life? Or, if your business caters to a younger crowd, give away tee shirts instead. Your local custom print shop can put your information on fabric just as easily as it can on a mug or a keychain.
Send Out a Welcome Package
Contact your local Chamber of Commerce and ask to be included in the free welcome packages they routinely deliver to new homeowners in the area. These packages contain free promotional items from local area businesses for the distinct purpose of pumping up the local economy. You might include a printed water bottle, your business card made into a refrigerator magnet, or an ice scraper for those packages that go out in the winter.
Set Up at Area Trade Shows
Stock up on trinkets that have your contact info printed on them and then take tons of them with you to the local area trade shows. Easy items to give away include ink pens, compact mirrors, mouse pads, calendars, bottle openers, bag clips, and more. Aim for small, usable items that prospective customers will use around the house often. The idea is to make your business a household name, and using custom-printed, must-have items is an effective and affordable way to go.
The possibilities for using custom printed items in your marketing campaigns are nearly endless. The trick is to know and understand your audience and then to provide them with an item that they're actually going to use over and over again. Defining your audience is the first step in every successful marketing campaign. Giving them want they want then seals the deal.
